Jewelry Store Security: Should Your Security Cameras Be Hidden or Overtly Placed?

When it comes to jewelry store surveillance, there are two prevalent strategies: overt surveillance and covert surveillance. In other words, is it better to have your cameras easily visible to people inside your store, or does it make more sense to have your cameras hidden?

There are valid arguments behind both strategies, and in this blog we’ll determine which strategy is more effective for jewelry store security.

Let’s look at the argument for the first school of thought, overt surveillance. A study from Cornell University found that the installation of visible closed-circuit TV (CCTV) cameras decreased crime by 51%, however that study mainly focused on public places. Research from the University of North Carolina determined that most criminals do check for visible cameras before they commit a crime, though. The study also found that criminals actively avoid spaces with visible cameras. If you’re hoping to simply deter crime, overt surveillance is most likely the answer for you. If your security cameras are installed out in the open, it will serve to put your customers at ease, knowing that you are taking measures to keep them safe, and any potential criminals will be immediately deterred by the presence of the cameras.

Jewelry Store Security: Should Your Security Cameras Be Hidden or Overtly Placed?

Now, if you’re hoping to catch a criminal in the act, or look into some suspicious activity, covert surveillance is the route to take. For example, it gets noticed that something goes missing from a specific corner of the store every Tuesday. If you want to look into this activity without alerting the suspect, covert surveillance is the answer. If the person who’s been stealing notices the cameras, they’ll stop and you’ll never catch them. If the cameras are installed covertly and criminal doesn’t realize they’re being taped, they may commit the crime again and you’ll hopefully be able to catch them in the act and get all of stolen your goods returned.

There’s also this: the more professional class of burglars devote many hours training to disable all kinds of security cameras, and if they break into your store and immediately see where the cameras are, they may get to work disabling the cameras right away. As FOX 59 in Indianapolis reported in 2015, two burglars broke into a Greenwood, Indiana  jewelry store and cleaned house, and security footage showed them cutting a hole in the roof to enter the building, and then getting right to work disabling the security system by cutting a wire connected to the central panel of the alarm system.

The incident highlights exactly why you may want to use covert surveillance, and trust a professional security company like Supreme to install your CCTV system.

Now, if you want to address employee theft, in some situations store owners may be legally compelled to alert employees to the presence of the surveillance cameras, and the laws and regulations governing workplace surveillance may differ from state to state and even by municipality. And remember, the cameras can never be placed in private places, i.e. changing rooms, bathrooms.

According to the FBI, only 13% of burglary cases were solved in 2015 because of lack of proof. You may find that hard to believe, but many businesses and homes still aren’t properly equipped with surveillance footage.

Burglars tend to work in groups, and if word spreads that your business doesn’t have surveillance, your jewelry store could be in serious trouble. Use this blog to determine which type of camera surveillance would work best for your store, and contact us to install your cameras and alarm system.


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