DIY Disappointment: Why Consumers are
Losing Trust in DIY Home Security
Although more consumers have been purchasing DIY residential security systems in recent years, their overall disenchantment with the DIY option is growing, according to a 2015 report from Argus Insights, a privately-held company that collects and analyzes market data to predict trends in consumer technology.
Although the DIY “connected home” market did see growth throughout 2014, it is now shrinking. Product segments are suffering from long-reported flaws in connectivity and installation, the early adopters are not getting what they need and the products themselves are simply not compelling the greater market of typical consumers to create a connected home.
According to Argus Insights, DIY connected home demand is now 15% less than it was in May 2014. The most popular DIY security camera brands are facing dwindling consumer interest.
1: Bandwith Hogging
The most common complaints from DIY security camera users include issues with speed, performance and connectivity. The consistency of these problems is affecting further consumer consumption. DIY home security systems are overwhelming the bandwidth capabilities of wireless routers and making it difficult for consumers to do basic things like stream content.
2: Incomplete Coverage
Another commonly cited issue with DIY home security systems is incomplete home coverage. This is a crucial flaw, because most people fail to account for all possible entries into a home. The typical DIY home security system only includes coverage of the front door and a few windows.
3: False Alarms
Other consumers have referenced problems with installing security products that aren’t compatible or effective together. For example, placing two different pieces of equipment near each other might result in electromagnetic interference. The interference then leads to false alarms, which is the another common issue. Many consumers become so fed up with DIY security false alarms that they end up turning off the system all together.
4: Difficult Maintenance
The problem with the DIY trend is that installation is easy, which draws people in, but the difficult part comes into play when problems arise. The average consumer doesn’t know how to act as a wireless engineer.
Professional Home Security: Trust & Reliability
Additionally, according to Argus Insights, acquisitions by Samsung and Google have done little to spark consumer interest in DIY home security companies.
The DIY trend is likely here to stay, but another business model is resurging. There is now a tangible need for professional technical services and upkeep. The ability for a professional installer to become a trusted hand in home security maintenance is a big plus for consumers.
Compare it to the smartphone industry. When problems arise with a phone, one wouldn’t try to fix a technical problem, they would bring the phone in to the store to be repaired. It’s illogical to rely upon one’s self to repair a DIY security system that is responsible for protecting one’s livelihood.
The bottom line is that these issues with DIY home security systems could lead to a heavier reliance on professional home security companies. Customers need reliable help, and most professional companies are set up provide just that.