Shoppers Vineyard, a liquor store located in Clifton, NJ, offers one of the largest and most diverse selections of unique wines, beers, and spirits in the region. With a growing online business as well as a brick-and-mortar retail store, Shoppers Vineyard is known for their great pricing and friendly, knowledgeable staffers.

Shoppers Vineyard is by all measures a very successful retail operation. However, with business growth comes accompanying levels of risk – and that risk needs to be managed. Retail shrinkage is a term used to describe the loss of inventory that can be attributed to factors including internal/employee theft, shoplifting, administrative error, vendor fraud, damage in transit or in-store and cashier errors that benefit the customer. Basically, the shrinkage percentage is the difference between recorded and actual inventory.

“Whereas a shoplifter might damage the bottom line by stealing a few bottles, employee theft can actually kill the business.”  – Edwin Diaz, General Manager

According to Edwin Diaz, Shoppers Vineyard General Manager, “Whereas a shoplifter might damage the bottom line by stealing a few bottles, employee theft can actually kill the business,” he advised. “Retailers have to deal with everything from cashiers pilfering the cash register to warehouse clerks colluding with drivers to steal inventory by the caseload.”

Shoppers Vineyard worked with Supreme Security System to design and install a Closed Circuit Video (CCTV) surveillance system with comprehensive monitoring capabilities, including employee monitoring and remote monitoring.


“The security and risk management concerns of a liquor retailer can vary from those of other retail industries,” said David Bitton, CEO of Supreme Security Systems. “For example, process and environmental monitoring that is integrated into the overall security system is crucial.”

Shoppers Vineyard installed a water-sensing alarm in the basement to warn of a flood risk before any damage can be inflicted on the products stored there. Also, with wine inventory, it is extremely important to ensure that the storage temperature and humidity remain at the correct levels, and if any changes are detected they can be addressed quickly and efficiently.

In bottom line terms, Shoppers Vineyard required an investment in a complete security and loss prevention solution that would reduce risk and decrease shrinkage across the board. At the same time, whatever security solution they chose needed to be automated and “user-friendly” to the point where a minimal amount of time and managerial attention would be needed to keep those shrinkage percentages down. According to Bitton, “The right security solution is one that lets retailers like Shoppers Vineyard focus resources where they belong – on the customers.”

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